How Blockchain Technology is Shaping Digital Marketing The digital marketing landscape is not steady, it is constantly evolving and changing. The new technologies are redefining how businesses connect with their audiences based on their changing preferences. One such disruptive technology of modern days is blockchain. Blockchains are popularly known for

Boosting SEO with Schema Markup: A Beginner’s Guide In the competitive business world, small and medium-sized businesses (SMBs) must manage customer relationships effectively to ensure sustainable growth and drive profits. To manage customer relationships, companies use Customer Relationship Management (CRM) software. This tool streamlines customer interactions, boosts sales, and improves

Why Gamification is the Next Big Thing in Customer Engagement In today’s digital space, grabbing customer’s attention and holding it is a challenge for businesses. Changing priorities of customers encourages businesses to explore innovative ways to engage their audience. Gamification marketing is one such innovative idea. Gamification marketing has emerged

Boosting SEO with Schema Markup: A Beginner’s Guide The digital space is full of unique opportunities as well as cutting-edge competition. Businesses need to be highly consistent to stay ahead of the curve. This requires a solid understanding of innovative tools and techniques. In this blog, we are going to

What is Local SEO, and How Can It Grow Your Business This is the evolving digital age and online visibility is way more important for businesses than ever. No matter what your size, no matter what is your goals, or the audiences you want to connect with, companies need to

How to Select the Right Content Management System for Your Needs Remote work has become a trend post-COVID-19 era. As an HR professional who has been in this field for seven years, I encountered 3 out of 5 candidates who want to work comfortably in remote settings instead of going

Navigating the Era of Cookie-Less Advertising Introduction: Do you know? Apple, a premium smartphone brand has positioned itself as a leader in privacy-first marketing with its innovative feature App Tracking Transparency (ATT). Yes, you heard that right. The famous brand advocated cookie-less advertising by providing users control over app tracking.

How to Select the Right Content Management System for Your Needs Content is the backbone of any website and needs an effective management system to establish a strong online presence. Selecting the right content management system (CMS) is a crucial decision for your website as it enables you to create,

Why Video Content is Dominating Digital Marketing Strategies We all use YouTube, isn’t it? According to a study, YouTube is the second-largest search engine, with over 2 billion logged-in monthly users, this shows the massive popularity of this platform among audiences. We are living in a digitally advanced 21st century

The Power of Micro-Influencers in Boosting Brand Visibility We are Indians and we love to buy products and services endorsed by our favorite celebrities or popular influencers. This is the reality of the 21st century where almost everyone owns smartphones and has an undisrupted internet connection. In October 2019, famous

Sustainability in Marketing: Trends You Can’t Ignore Which word is as popular as “Digital” in the 21st century? Can you guess it? For some it may be technology, some will say social media. You all are right in your opinion as we saw a rise in advanced technologies, the emergence

How to Create a Winning Content Calendar for Your Marketing Campaigns A content calendar is the backbone of successful marketing campaigns as 92% of marketers believe having a content strategy is essential for their marketing success (A study by Content Marketing Institute). Content calendar ensures that content strategies stay consistent,