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Case study 05

Case Study / Case Study 05

Social Media Portfolio: Coworking Space

Client Overview

  • Industry: Co-working Space
  • Objective: Drive engagement and occupancy for dedicated desks, cubicles, and cabins.
  • Campaigns: 4 successful campaigns that strategically filled their office spaces.

Campaign Performance Overview

We managed multiple campaigns for Instawork Space, achieving exceptional results at affordable costs. Our approach was strategically planned to drive engagement, create awareness, and convert leads effectively.

Scope of Work

Engagement Campaign

  • Purpose: Act as the first step in the sales funnel to create brand awareness and reach a wider audience.
  • Outcome: Reached over 308,220 people, setting the stage for subsequent campaigns.

Seat-Filling Campaigns

  • Campaigns Executed: 3
  • Goal: Attract leads and convert them to fill dedicated desks, cubicles, and cabins.

Performance

  • First Two Campaigns: Targeted campaigns for smaller office spaces, which had a sitting capacity of 6 dedicated desks and a few cubicles. At the start, the space was already 20% occupied. Our campaigns generated 10 and 7 responses, effectively filling up the office.
  • Third Campaign: After Instawork moved to a larger office, we executed a bigger campaign. By the 19th response, the new office was filled.
  • Overall Achievement: Approximately 70% of the office spaces were filled through our social media campaigns, while 30% were through client references.

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Screenshots of Results

  • Engagement Campaign: Performance overview showing the reach, cost per result, and total amount spent.
  • Lead Conversion Campaigns: Statistics reflecting messaging conversations initiated, cost per conversation, and total leads acquired across different campaigns.
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Cost Efficiency

  • We maintained low costs per result, ensuring a great ROI for Instawork Space.

Key Achievements

  • Created a successful sales funnel starting with engagement and converting leads into office occupancy.
  • Effectively filled 70% of the office spaces within a few days of launching the campaigns.
  • Helped Instawork expand by running targeted campaigns that filled their new, larger office.

Conclusion

  • Our experience with Instawork Space demonstrates our ability to create strategic social media campaigns that deliver results quickly and affordably. We look forward to replicating this success for other companies seeking to drive leads and occupancy for their services.

Services

  • Website Development
  • Email Marketing
  • Social Media Marketing
  • SEO
  • Video Production
  • Branding & Design
  • Whatsapp CRM
  • Domain and Hosting

Company

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Contact

@Digixpro.in 2024