You must all have heard about Big 4, Right?

You will probably call me stupid for asking such a basic question. Who in this globalized world has not heard about Deloitte, KPMG, PwG, and EY, The Big 4? Well, you are right but do you know in the digital landscape we have our own BIG 4? Yes, let me introduce you to “The Big 4” Instagram, Facebook, LinkedIn, and Twitter. To be successful in the digital space businesses must know how to conquer the battle of popularity, reach, engagement, and networking on these platforms. In this world of globalization, when you can connect with your audience in any part of the world seamlessly, these platforms serve as a cornerstone of well-planned marketing strategies and modern tools to reach your target audience and create profitable leads.

You will probably call me stupid for asking such a basic question. Who in this globalized world has not heard about Deloitte, KPMG, PwG, and EY, The Big 4? Well, you are right but do you know in the digital landscape we have our own BIG 4? Yes, let me introduce you to “The Big 4” Instagram, Facebook, LinkedIn, and Twitter. To be successful in the digital space businesses must know how to conquer the battle of popularity, reach, engagement, and networking on these platforms. In this world of globalization, when you can connect with your audience in any part of the world seamlessly, these platforms serve as a cornerstone of well-planned marketing strategies and modern tools to reach your target audience and create profitable leads.

• Do you know that currently Facebook has 2.96 monthly users?
• Instagram is used by 67% of GenZ as a search engine to make an important purchase decision and has 2 billion active monthly users.
• Twitter offers a chance for real-time interaction among businessmen with 368 million monthly users.

And,

• LinkedIn is a favorite platform for people engaging in B2B marketing with 930 million users.

These incredible statistics are just the cherry on the top of a delicious dessert. In this blog, we are going to discuss what makes these “Big 4” platforms supreme and why they continue to dominate the landscape of the amazing digital world.

1. Provide Unmatched Reach and Seamless Audience Engagement

The sheer scale and unmatched scale of these platforms cannot be underestimated. These platforms are diverse and help you reach audiences globally.

• Facebook, for example, took pride in having over 2.96 billion monthly active users, which makes it the largest social network globally. Users and businesses through Facebook connect with diverse audiences searching for various products and solutions to their problems.
• Instagram has 2 billion monthly active users and is popular among users who want to tell their brand story in a visually pleasing way. It is also interesting to note that about 90% of Instagram users follow at least one business. This makes Instagram an important digital space to increase engagement and discover products.
• LinkedIn is a goldmine for all types of businesses but it is a particularly favorite platform of B2B marketers. With 930 million members, LinkedIn is the dominant platform that prefers quality over quantity of content. for B2B marketing. LinkedIn’s user base consists of professionals from various fields. It is interesting to note that 80% of B2B leads are generated on LinkedIn for B2B businesses.
• Twitter has about 368 million monthly active users and provides real-time engagement to users. On this platform, businesses can promote their brand voice and interact with customers instantly and publicly.

2. Advanced Audience Targeting Capabilities

One of the most valid reasons to call these platforms supreme reign and Big 4 is their advanced targeting capabilities. These platforms allow users to connect with people having the same mindset and philosophies beyond the borders.

• According to the study by WordStream discovered that businesses see an average return of $2 for every $1 spent on Facebook ads.
• Facebook and Instagram are platforms that offer insightful tools to target users based on their online behavior, selected demographics, locations, and interests. This advanced targeting helps businesses conserve their useful resources and make strategies failure-proof to achieve broad-reaching and increased ROI.
• For B2B Businesses users prefer powerful LinkedIn targeting capabilities. It allows users and marketers to focus on job titles, industries, and even specific companies. This professional level of targeting is invaluable and provides insight to reach key decision-makers directly.
• Twitter with specific hashtags targets users and engages them effectively with topics they like to talk about. This unique feature makes it stand out as an excellent tool for niche marketing.

3. Innovative Content and Unmatched Versatility

Each of The Big 4 platforms has its unique features and excels in different types of content making them versatile tools for businesses to raise brand awareness and communicate better with targeted audiences.

• Instagram and Facebook are ideal for visually appealing storytelling and better community engagement. Instagram’s compelling features like Stories, Notes, Threads, Reels, and Shopping allow brands to connect with users directly in creative and interactive ways.
• Facebook is a better platform for paid ads as it provides extensive ad formats, including video ads, carousel ads, and lead forms which is good to cater to a variety of marketing goals.
• LinkedIn is said to be the preferred choice of all leaders and professionals Its feature, Pulse platform, allows users to publish long-form articles filled with ideas and thoughts while LinkedIn Learning is a feature that allows brands to offer educational content.
• Twitter’s strength is its ability to deliver impactful concise messages. This platform facilitates real-time conversations and trends through viral hashtags. Yes, the platform’s character limit forces brevity, but it can be a powerful tool for brands to be impactful with fewer words

4. Advanced Analytics to Provide Measurable Results

When we are talking about the reason why the four platforms are called “The Big 4”, one of the supreme reasons is their robust analytics capabilities.

• According to Hootsuite, 74% of marketers believe in the power of Facebook analytics and say it improves their social media marketing efforts.
• Facebook and Instagram offer adaptable insights into ad performance, total user engagement, and audience demographics which allow businesses to refine their strategies continuously.
• LinkedIn’s analytics tools are good for providing deep insights into audiences interacting with your content and help you gauge the effectiveness of your campaigns.
• Twitter Analytics helps businesses make informed decisions by offering a detailed overview of tweet performance like impressions, engagement rates, and follower demographics.

5. Loyal Community Building and Brand Voice Enhancement

Social Media platforms are at the end, all about powerful networking. This is the most significant advantage of The Big 4. These platforms foster community and build brand loyalty by spreading awareness among followers.

• Communities like Facebook groups and LinkedIn communities offer spaces where businesses can engage directly and discuss various compelling topics with their audience, provide value, and build a loyal customer base by enhancing their brand voice.
• Instagram offers interactive features like polls, Q&A sessions, and live videos to help brands create strong and meaningful connections with their followers.
• Twitter is all about its real-time nature which allows for instant customer service, helping brands to address concerns publicly and build trust quickly.

Conclusion

One can call the dominance of Instagram, Facebook, LinkedIn, and Twitter in the digital landscape a beautiful coincidence but no. These platforms’ dominance shows people’s zeal to connect more intimately and get to know each other preferences better. The features like providing unparalleled reach through advanced targeting capabilities, content versatility, advanced analytics, and community-building make them crucial tools for the growth of businesses in the digital space. These platforms are constantly growing as more innovative platforms as they constantly adapt to changing user behaviors. They play a vital role in designing effective digital marketing strategies to help businesses grow stronger. If you are serious about maintaining a better digital presence, leveraging the power of The Big 4 cannot just be an option for you but an important necessity.