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In the competitive business world, small and medium-sized businesses (SMBs) must manage customer relationships effectively to ensure sustainable growth and drive profits. To manage customer relationships, companies use Customer Relationship Management (CRM) software. This tool streamlines customer interactions, boosts sales, and improves the overall efficiency of the businesses. But there are so many options in the market to choose from, the question is how to choose the best CRM tools for your business.
This CRM comparison guide explores the top CRM platforms for SMBs, highlighting their unique features, affordability, and suitability for small businesses.
A CRM platform is not just for large corporations but also small or medium businesses. CRM helps SMBs achieve sustainable growth with benefits like:
Let’s dive into the best CRM platforms for small or medium businesses that might assist them in achieving sustainable growth and better ROI.
HubSpot CRM is undoubtedly the favorite software among small businesses because it is free, easy to use, and packed with attractive features to manage customers. The platform helps you manage important contacts, track deals, and automate basic marketing tasks without any upfront cost or need to hire new human resources. It is estimated that this free CRM tool is trusted by over 184,000 businesses globally because it offers features like contact management, email tracking, and sales pipeline insights to boost the productivity of the team and overall growth.
Best For Businesses looking for an intuitive and free CRM solution can choose HubSpot CRM. It is a good tool for beginners.
Zoho CRM offers a balance of affordability and functionality, two factors small and medium businesses searched for. This affordable CRM software includes AI-powered analytics, automation tools, and unique customization options, making it ideal for the success of SMBs. Zoho CRM is used by over 250,000 businesses across 180 countries and comes with features like AI-powered insights, automation, and multichannel communication.
Best For Zoho CRM works best for small businesses needing a customizable and scalable CRM solution.
Salesforce stands out as a strong leader in the CRM market and offers a special streamlined version for SMBs called Salesforce Essentials. Salesforce combines robust features with simplicity, making it a great tool for teams who are entering as beginners in handling CRM. As of 2024, it is a trusted choice for small and medium-sized businesses, with over 150,000 SMBs leveraging its powerful yet user-friendly tools. These businesses use Salesforce to manage sales and customer services.
Best For: Small and Medium businesses wanting enterprise-grade marketing features on a smaller scale can choose Salesforce without any worry.
Freshsales focuses on CRM tools that improve sales and customer management while helping SMBs achieve sustainable growth. It includes versatile features like AI-powered insights, email tracking, and pipeline management, making it ideal for small businesses prioritizing profit and sales growth. Freshsales by Freshworks is a tool trusted by 60,000+ businesses worldwide, offering tailored features such as AI-driven lead scoring and sales pipeline management. All these features make Freshsales a top tool for sales teams.
Best For SMBs focused on building strong sales processes and strengthening the productivity of the sales team
Pipedrive is a software designed for sales teams. This CRM platform is trusted by 100,000+ teams worldwide. This tool is an easy-to-use tool designed for seamless customer management. Its drag-and-drop simple interface and visual sales pipeline make managing various deals easy for SMBs. Pipedrive is known for its simple interface that helps businesses streamline sales processes and improve deal closures effectively.
Best For small and medium businesses wanting a simple, visual CRM for effective sales tracking.
Selecting a CRM tool is very crucial for the growth of businesses. So, when selecting a CRM tool, businesses should consider these factors:
Investing in the right CRM tool or platform can be a game-changer for small or medium businesses and help them in achieving sustainable growth. Whether you are a small business owner or a medium business looking for a free tool like HubSpot or a more advanced solution like Salesforce Essentials. This guide provides the options that are designed to meet the unique needs of SMBs.
By adopting one of these best CRM tools, your business will be equipped to manage customer relationships effectively, drive enhanced sales, and confidently scale your business growth.
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