WhatsApp vs. Email: What is the Best Way to Engage Customers?

This is the modern world where technology rules almost every part of our lives. We are familiar with advanced technology like AI and hooked on so many different types of social media platforms to interact with each other. Calling this modern time the digital age is not a mistake given the amount of time we spend with our mobile phones, laptops, and desktops. With the rise in technology, our ways of keeping connected with friends, relatives, and professional clients also change. We have come a long way from letters, telegrams, and landlines. This generation is experimental and understands the power of networking for personal and professional growth. They are smart enough to utilize various communication channels to chase their dreams successfully.

In this digital landscape, businesses are also on a constant lookout for the most effective ways to interact and reach their targeted audiences. Digital Marketing professionals are well-skilled to understand that engaging customers can bring a wave of desirable success to any business. They are skilled in utilizing different conversational channels smartly to engage with customers and nurture potential leads as well as promote their products with special offers.

Both businesses and customers can gain immensely through strategies like Email Marketing and WhatsApp API. These strategies cut down the excessive expenses of businesses and have leveraged better customer engagement opportunities while providing personalized solutions to valued customers. Customers enjoy hassle-free shopping experiences and easy access through mobile phones. The best part, they can explore and interact with their favorite brands with just a few decisive clicks!

For years, email marketing has dominated the conversational market ground and been the go-to method to establish business conversation. Email offers a reliable and direct line to consumers to connect to the brand. But as technology evolves, so do the preferences of audiences. Enter WhatsApp, a worthy challenger to email. This is a messaging app that has quickly become a powerful communication tool for businesses. Popularity of WhatsApp or traditional email, which is the better tool to lead your brand nowadays?

Let’s explore some interesting facts!

We simply cannot ignore the dominance of WhatsApp, a revolutionary conversational use by over 2 billion monthly users. This makes it a lucrative platform every marketer wants to explore because:

• Extremely High Open Rate of WhatsApp Messages, i.e., 99% open rate.
• Offers a high response rate as compared to emails or other communication apps.
• An average WhatsApp user opens WhatsApp nearly 23-25 times. He spent a minimum of 38 minutes on WhatsApp daily

Every rising business that is stepping into the modern world revamped marketing strategy is often left wondering—Is the future of marketing deeply rooted in email, or is WhatsApp the new frontier?

In this blog, we will draw an honest comparison of email vs. WhatsApp marketing, to help you choose the right option for your business’s optimum growth and goals. Let’s dive into it!

• Email Marketing: A Traditional Legacy of Digital Marketing
• The Rise of WhatsApp: The New Challenger
• Comparing Email and WhatsApp: Some Major Differences
• WhatsApp Vs Email Marketing: Who is the Real Game Changer of Marketing?

Email Marketing: A Traditional Legacy of Digital Marketing

Email marketing, a revolutionary marketing tool, has been a staple in the marketer’s toolkit for decades. You may wonder why—email is an effective marketing channel that allows personalized communication, and targeted campaigns. It broadens the ability to reach large audiences at relatively low costs to promote products and services. Many believe that email is not as popular as it used to be. They call it a dead trend. But contrary to this belief email remains a versatile platform to deliver a promotional offer, a monthly newsletter, or an important announcement.

Even if email is a cost-effective method to reach targeted audiences still it faces some significant challenges. With the overuse of emails for promotion, inboxes are often cluttered and treated as spam. Once your message gains a spam tag, then even the most well-crafted messages can go unnoticed. This sheer volume of daily messages nullifies the impact that you wish to create with your email marketing efforts.

Let’s understand what makes email marketing stand out in this fierce competitive digital landscape

Pros of Email Marketing

• Email marketing offers cost-effective and measurable strategies to help you achieve your unique business goal and measure your success effectively without spending on printing, advertising, or branding space costs.
• Email Marketing enables you to tailor personalized messages for a targeted audience to help you build a strong professional relationship.
• Email marketing is quite scalable and can be used to reach a wide range of audiences or smaller targeted groups.
• Email marketing provides automated strategies to help you engage with customers. This advanced method helps you reach audiences based on their online behavior. Your email marketing list is well-managed and will consist of audiences actively searching for your services.
• With email marketing, you can create visually stunning content that is highly relevant and in line with your brand persona. You can edit and personalize these campaigns by adding attachments, gifs, or videos.

Cons of Email Marketing

• There is a high chance that your message ends up in a spam or junk folder and may never receive any attention from the customers. This inconsistency makes email marketing a risky platform to build effective communication.
• Customers receive hundreds of promotional emails from various DTC brands, this develops the chances of ignorance from potential leads.
• Creating a visually stunning email campaign is a time-consuming process. if your email does not stand out to readers, it is considered a failed marketing effort.

The Rise of WhatsApp: The New Challenger

WhatsApp, a platform that proudly boasts over 2 billion users worldwide, has emerged as a revolutionary game-changer tool in the realm of digital communication. Interestingly, WhatsApp is a newcomer in the communication field yet the most popular platform among users nowadays. WhatsApp has evolved into a platform that businesses who desire a successful ride can’t afford to ignore. This application surpasses the open rate of 90% and can deliver messages directly to users’ phones which makes it an incredibly powerful tool for reaching audiences.

WhatsApp has three versions—the Basic WhatsApp for personal communication, the WhatsApp Business App specially designed for entrepreneurs and small businesses with limited features, and the WhatsApp Business API created to cater to the growing need for communication among medium and large enterprises. WhatsApp’s APIs have made this tool even more appealing to companies looking to engage potential customers. Businesses can now successfully automate responses, offer 24/7 customer support, and even run marketing campaigns directly through the app. This helps in creating higher engagement rates compared to traditional email.

By accepting WhatsApp as an effective marketing channel, businesses of all kinds can reach out to 1000s of opted-in customers instantly, engage them in real-time conversations through tailored marketing content, and lead potential customers to a sale.

WhatsApp is a popular platform that is rising as a competent competitor and provides more advanced features to hail in digital marketing as compared to Email Marketing.

Pros of WhatsApp Marketing

• WhatsApp messaging is end-to-end encrypted which makes it a highly secure platform. Customers feel assured while sharing high levels of private data on WhatsApp thanks to its high-security level.
• Through WhatsApp businesses can offer real-time customer support and service instantly. This enhances the overall user experience and provides seamless communication solutions to both business owners and customers.
• WhatsApp has proved to be a highly engaging channel as it enables users to add elements of fun and creativity to the messages by including gifs, emojis, and audio or video content.
• WhatsApp enables you to build long-lasting and stronger relationships with customers. By establishing direct interaction with brands on WhatsApp, customers feel more connected, heard, and understood. Through WhatsApp, you can set automated responses, and quick replies to FAQs and common product-related queries.
• WhatsApp is an ideal platform to enhance conversions and improve ROI by increasing sales. Customers are more active on WhatsApp and likely to respond to messages than any other channel. This platform helps you make timely announcements about new product launches, recover abandoned carts, and share new discounts and offers.

Cons of WhatsApp Marketing

• WhatsApp has really strict guidelines and policies for users which companies must adhere to or else WhatsApp can block the account. 
• WhatsApp offers a 24-hour window to respond to any customer query. If businesses fail to do so, then they can only respond to customers with WhatsApp pre-approved template messages.

Comparing Email and WhatsApp: Some Major Differences

The major difference in Email vs. WhatsApp Marketing lies in the speed of communication to generate an effective lead when there is the possibility of your messages getting ditched as junk orspam. Some of the major differences that make WhatsApp and Email Marketing unique are:

Feature	WhatsApp	Email
Messaging Style	Conversational and Informal	Structured, formal, or informal
Click-Through Rate (CTR)	High	Moderate to Low
Client Responsiveness	Immediate	Slower response times
Open Rate	Above 90%+ (very high)	20-30% (average)
Speed	Instant delivery and quick read	Instant delivery and delayed read
Junk/Spam	Low risk of being marked as spam	High risk of ending up in the junk/spam
User Experience	Personal and Real-time Interaction	Rich content but can be less engaging

WhatsApp Vs Email Marketing: Who is the Real Game Changer of Marketing?

Through this comprehensive article, we have done the much-needed groundwork to lay out the uniqueness of both platforms with their pros and cons. We also precisely explain the major key differences between email and WhatsApp to you. Now it is your choice to choose the right channel that aligns with the mission and goal of your business. Choose the platform that helps you boost your marketing efforts and significantly increase your loyal customer base and overall sales.

Truthfully, it is clear that WhatsApp is the best option for you and known for giving quick and effective ways to interact with your customers and drive good ROI. But our team at DigiXPro understands your trust in traditional ways of Email Marketing also. DigiXPro also understands that the future of Marketing lies in accepting a hybrid approach and blending both services to draw the desired objective.

With DigiXPro WhatsApp Business API which is partnered with DoubleTick, you will be empowered to scale your business operations and success. you can reach out to 1000s of opted-in customers and build strong customer relationships.

So, Wait no more! Sign Up on DigiXPro and explore the growing possibilities with WhatsApp marketing.

If you are someone who is seeking traditional ways to generate convertible leads, explore DigiXPro’s compelling Email Marketing services.

Visit https://digixpro.in/ to explore more about our digital marketing services.

Trust DigiXPro And See Your Business Touch the Desired Height of Success!